As the Chief Customer Officer of BYTON, Dr. Schaaf is responsible for BYTON’s global go-to-market activities including sales, marketing, digital services, after sales and customer operations. He will help BYTON create its customer experience on multiple platforms, and lay a solid foundation for global market entry.
Prior to joining BYTON, Dr. Schaaf served as Vice President of Cadillac Europe and China successively and led a rapid growth of the brand in the Chinese market. Previously, Dr. Schaaf worked at the BMW Group for 19 years, responsible for businesses in Asia, Africa and Eastern Europe, accumulating extensive experience in product planning, marketing, sales, dealer network development, customer relationship management and new mobility services. As Managing Director of BMW Group India, he drove the company to become number one in the Indian premium car market in terms of sales, and successfully launched the MINI brand in the local market. Following this, he became CEO of BMW Group’s mobility brand DriveNow, and led the swift global expansion of its ground breaking premium car sharing service.